Caroline is an experienced social media advisor who provides expert social media advice, training and management to a variety of businesses and people but predominantly within sports, health and wellbeing industries. She is professional, fun, honest and straightforward, a ‘call a spade a spade’ kind of woman and one of life’s natural connectors. She loves nothing better than putting people in touch and seeing the positive results it creates and the communities it builds Social media is all about connecting on a wider scale, building client relationships and growing supportive online communities. Once you’ve done that, all the warm fuzzy stuff like rapport and trust will naturally fall into place; followed by the most important and lucrative stuff of all, brand recognition and increased sales.