Heather Westgate has been a marketer for 30 plus years. In 1996 she founded TDA, an industry recognised, award winning, strategic direct marketing agency delivering insight driven marketing solutions in the Financial Services, B2B, Retail and Charity sectors. In April 2014 she started We Are Marketing, a dynamic project based relationship model which delivers effective marketing support to large corporates and SMEs. Heather is a DMA Awards Committee Member, DMA Awards Chair of Judges and Grand Prix Judge. Also an Honorary Life Member of the Institute of Direct Marketing.