Jonathan’s experience in sales management and strategy stretches over 35 years, across a very wide variety of industries. During his many roles in as Sales Manager/Director, he has set up, as well taken over poor performing teams and turn them into highly productive units. During his 15 years at Vodafone, he was credited as one of the key Executives who merged 5 companies and their disparate sales teams, which is 6 months developed a leading position with 74% market share. Since 2004 Jonathan has set up and run a very successful consultancy which specializes in improving the sales performance of SME and large companies in the UK and the Middle East. Jonathan’s unique approach helps to identify the potential opportunities and develop a sales strategy to achieve the goal and implement the changes to achieve the profit. In one instance this resulted in a 256% increase in sales over 6 months. The unique breadth of experience involving engagements with VC’s, presentation and motivating seminars for IoD and now guest lecturing at York and Royal agriculture Universities.